Policies and Procedures Manual

Chapter 6: College Committees & Advisory Councils

06:38:00   Marketing Advisory Committee

Purpose 

The purpose of the Marketing Advisory Committee is to develop a strategic marketing plan for the College. In addition, the Marketing Advisory Committee will ensure consistency of College branding and community image that supports the College’s strategic plan. Advisory committee members will provide a consistent review of internal resources for all marketing projects and exercise fiscal responsibility to maximize the return on investment (ROI) for all divisions within the College. The Marketing Advisory Committee is comprised of the Director of Marketing, the Director of Community Relations, the Assistant Vice President for Enrollment Services, an academic dean, and the Chief of Staff.
 

Membership 

Appointed by the President.

 



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Divisional Review Responsibilities Checklist: President

Revision History: July 2008; Aug. 2010; Nov. 2011; Sept. 2014; Edited Aug. 2019; October 2021